Starbucks is exploring integrations with ChatGPT and other AI platforms, but this might be more hype than strategy.
The question is simple: do customers actually want to order coffee through AI, or does the existing app already do the job better?
This could be a case of tech teams chasing trends instead of solving real business problems.
⏩ Tune in for the full episode here: https://youtu.be/uqMPaUBFZVI
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