🎙 Scheels is going all-in on digital signage—460 LED screens across its stores! But is this the future of experiential retail or just a flashy waste of money? In this week's episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital, we get into a lively debate about just that!
📌 Timestamps & Key Takeaways:
00:00 - Intro: Scheels’ $11M investment in digital screens
01:30 - How the digital signage is being used in stores
03:15 - David’s take: Perfect fit for Scheels’ experiential retail model
05:20 - Lisa’s counterpoint: Are customers really looking for more screens?
07:10 - Branding vs. retail media—what’s the real goal?
09:05 - The maintenance challenge: Will these screens even work long-term?
11:00 - Would the investment have been better spent on live experiences?
13:25 - Final verdict: Smart move or overhyped digital trend?
💡 What do you think? Do digital screens make in-store shopping better, or are they just unnecessary tech? Drop your thoughts below!
#retailmedia #scheels #retailnews #retail #retailtech
