Ocado is heading to Denmark. The tech provider has partnered with Nemlig, a pure-play grocer bringing in €440 million in sales, to construct a fully automated fulfillment center near Copenhagen.
While a great win, the true story lies in how Ocado is evolving. With major clients like Kroger and Sobeys scaling back, Ocado is adapting by offering a varied menu of services—ranging from massive automated warehouses to flexible in-store picking tech, like their recent deal with Asda.
We discuss whether this strategic shift will keep them relevant in a highly competitive grocery tech landscape.
