Amazon keeps adding smaller, occasion-based grocery storefronts to its calendar. But are these smart, low-cost moves to build incremental share, or is Amazon simply trying to stop losing ground during key shopping moments?
Shelley Huff, former CEO of Serta Simmons Bedding and former Walmart executive, argues Amazon’s Labor Day grocery push is more defensive than it looks. While Walmart, Target, and Kroger dominate the in-store experience during holiday gatherings, Amazon has to find ways to keep consumers from shifting their grocery spending elsewhere. And with grocery retail becoming a share fight again, Amazon may be playing defense just as much as offense.
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