When was the last time you absolutely needed milk delivered in 30 minutes? Amazon is betting you do, but the numbers tell a different story about their grocery ambitions.
Despite owning Whole Foods and having the entire Amazon e-commerce machine behind them, Amazon's grocery market share has remained flat at 4% since the acquisition. Now they're testing 30-minute delivery from a shuttered Amazon Fresh location. We analyze whether this is a bold innovation or a defensive reaction to stay relevant, why Walmart and other grocers can already offer the same service through Instacart and DoorDash, and what this move reveals about Amazon's ongoing struggle to crack the grocery code.
#AmazonFresh #GroceryDelivery #QuickCommerce #RetailStrategy #AmazonGrocery #WholeFoods #Instacart #RetailTech #GroceryRetail #LastMileDelivery
