In this episode, we dive into the game-changing use of invisible barcodes in grocery retail. Anne and Chris discuss how Digimarc’s digital watermarks are solving theft issues and enhancing self-checkout for grab-and-go food. Discover how this innovation benefits both retailers and consumers in the fast-growing prepared food category.

Key Moments:

0:00 The rise of invisible barcodes in retail.
0:15 How Picadeli uses Digimarc for theft prevention.
0:30 Benefits of digital watermarks for self-checkout.
1:00 Why grab-and-go food innovation is key for grocers.
1:15 Predictions for the future of this technology in grocery stores.

#retailinnovation #barcodes #grocery_shopping #selfcheckout