🎧 This segment from the Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, explores Instacart’s Will Call Delivery, a white-label solution designed to support urgent same-day fill-in orders for distributors. Chris and Anne share relatable stories of roadside produce stands and regional food delivery to highlight why this approach makes sense — even if it’s not a long-term play.
Key Moments:
0:02 – Instacart launches Will Call Delivery
1:10 – Chris recalls his grandfather’s regional distribution hustle
2:20 – Anne compares it to running a seasonal corn stand
3:15 – Why customer retention justifies same-day stopgap costs
3:53 – Strengthening Instacart-grocer relationships
4:00 – Better utilization for Instacart drivers
4:08 – Is this already happening informally behind the scenes?
4:12 – Corn pun alert: “Would they give you an earful?”
#instacart #grocery #retail #samedaydelivery #retailinnovation #lastmile #logistics
