In this Fast Five Short, we dive into Instacart’s smart cart innovations, featuring gamification, personalized coupons, and aisle-aware advertising that aim to make grocery shopping more engaging. We discuss whether these features will overcome the adoption barrier and create a more joyful experience for customers. Plus, we compare how these advancements stack up against competitors like Sam’s Club. Key moments include:
0:02 - Introduction to Instacart’s smart cart upgrades
0:19 - Gamification, personalized coupons, and aisle-aware advertising
1:01 - Can these features enhance the traditional grocery trip?
1:57 - Growing adoption of Caper carts vs. Scan & Go
3:06 - Retail media integration and measuring its impact
3:34 - Adoption statistics: Sam’s Club vs. Instacart
4:48 - Future of retail: Will grocers fully embrace smart carts?
For the full episode, sponsored by the the A&M Consumer and Retail Group, Ownit AI, Avalara, Mirakl, and Ocampo Capital, head here: https://www.youtube.com/watch?v=w0O2k1chOTM&t=501s
#omnichannel #instacart #retailinnovation
Music by hooksounds.com
