Step into the future of fashion retail as Omni Talk Retail's Anne Mezzenga gives you an exclusive tour of H&M's innovative Soho flagship store.

Discover how RFID technology is transforming inventory management, customer experiences, and omnichannel strategies. From smart fitting rooms to luxury boutique displays, see how H&M is attempting to reshape its apparel retail operating model. We explore H&M's BOPIS lockers, resale section, and cutting-edge RFID product tracking that's shaping the future of shopping.

Don't miss this glimpse into retail's digital transformation and the next generation of in-store technology.

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