Discover the fascinating insights of in-store shopping preferences across different generations from Chad Lusk of the A&M Consumer and Retail Group. Despite changes in consumer habits, we find that retail experiences remain vital for many shoppers. Explore how preferences for tactile experiences drive in-store visits among varied age groups. To watch our full interview with Chad, head here: https://www.youtube.com/watch?v=pLH5xNlvNbQ&t=4s #InStoreShopping #ConsumerTrends #RetailInsights #GenerationalShopping #ShoppingPreferences #RetailExperience #MarketResearch #ConsumerBehavior #ShoppingTrends #RetailInvestment