Name: If Store Associates Are The New Content Creators, Where Do Brand…
Uploaded: 2022-07-05T15:17:39+00:00
Description: In the latest Omni Talk Retail #askanexpert Series Chris Walton and Anne Mezzenga are joined by Firework Chief Revenue Officer Jeff Lucas, and even with loads of #c…

In the latest Omni Talk Retail #askanexpert Series Chris Walton and Anne Mezzenga are joined by Firework Chief Revenue Officer Jeff Lucas, and even with loads of #creatives in the #LinkedInLive audience, Chris Walton asks the question that is the big elephant in the room:

"If #Store #Associates Are The New #Content #Creators, Where Do #Brand #Creative Teams Fit In?

See how Jeff Lucas responds in this clip.

For the full interview with Jeff, head here: https://omnitalk.blog/2022/06/29/ask-an-expert-video-cannes-2022-trends-with-fireworks-chief-revenue-officer-jeff-lucas/

#retail #retailing #ecommerce #commerce #retailnews #shoppingandtheretailindustry #firework #livecontent

#brands #retailinnovation #futureofretail #omnichannel #omnichannelretail #livestream #shoppablevideo

If Store Associates Are The New Content Creators, Where Do Brand Creative Teams Fit In?

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