“I DoorDashed It”… The Future of Apparel Shopping?

On this week’s Omni Talk Retail Fast Five, Chris Walton breaks down why he is buying it as a real, durable retail channel.

Chris points to growing cross-shopping behavior and the power of DashPass as signs that DoorDash is evolving into a next-gen marketplace.

The biggest signal: people are starting to say “I DoorDashed it” like they say Uber. And that shift in behavior could be bigger than it seems.

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