Returns are killing the retail industry. So what’s a retailer or brand to do?
Some are moving to charge customers for returns; however, a widely held belief persists among consumers: if a retailer doesn’t offer free return shipping, they won’t shop there. But is that belief truly shaping behavior, or just perception?
Can retailers put levers in place, like charging for returns, in order to make up for their increasing losses and keep their customers?
In our latest Ask An Expert Series, join Chris and Anne, along with Narvar VP of Customer Strategy, David Morin, as they discuss the evolving economics of returns, what consumers actually do versus what they say, and how the best retailers in the industry are striking the balance between cost control, customer satisfaction, and fraud prevention.
