This week, Chris and Anne unpack E.l.f. Beauty’s ambitious expansion into Dollar General and its potential to disrupt the beauty industry. By targeting rural areas and underserved customers, E.l.f. Beauty could reshape where and how people shop for beauty essentials. They explore the strategy behind this partnership and the ripple effects it could have on legacy brands and major retailers.
Key Moments:
• 0:00 - Introduction to E.l.f. Beauty’s Dollar General expansion
• 0:25 - The quality of E.l.f. award-winning products
• 1:00 - Why Dollar General’s growing presence matters
• 1:30 - E.l.f. competitive edge over legacy beauty brands
• 2:10 - Could this expansion hurt Walmart and Target?
• 3:00 - How Dollar General’s footprint changes the beauty landscape
#elfbeauty #dollargeneral #affordablebeauty #beautyretail #beautyforall
