In this video, we explore how different age groups approach online shopping during the holiday season, emphasizing the balance between seeking value and a seamless user experience. Retailers must adapt to meet these evolving consumer expectations. To watch our full interview with Chad Lusk of the A&M Consumer and Retail Group, head here: https://www.youtube.com/watch?v=pLH5xNlvNbQ&t=4s #HolidayShopping #OnlineRetail #ConsumerTrends #UserExperience #Ecommerce #ShoppingInsights #DigitalMarketplace #ValueAddition #RetailStrategy #SeamlessShopping