Are you using AI to research your purchases yet? If not, you might be missing out on a shopping revolution that's changing how consumers find products, compare prices, and make informed buying decisions.
The battle between ChatGPT and Google's Gemini is heating up, with OpenAI declaring "code red" to stay competitive. But beyond the tech rivalry, there's a bigger story: AI is transforming everyday shopping in ways we've never seen before. From comparing ingredient lists for better-for-you snacks to finding the best prices on essentials, AI shopping assistants are giving consumers unprecedented visibility and control. We explore how this technology is reshaping consumer behavior and what it means for retailers navigating this new landscape.
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