Omni Talk' Retail's Anne Mezzenga heads to Lumen Field, home of the Seattle Seahawks, where waiting is becoming a thing of the past thanks to Amazon's Just Walk Out technology.
The Seahawks first launched with the traditional just walk-out convenience store format for game snacks, beer, and beverages, but now they've taken the concept into the pro shop. Seahawks fans can now have the same just walk-out experience when purchasing apparel and accessories.
It may not seem like much to fans, but the retail geeks out there know that this capability requires major enhancements to Amazon's just walk-out tech to be able to detect nuanced differences like sizes, color, style, and pricing that the JWOT cameras aren't able to detect...yet. See how they're solving for that in this video, and why it's absolutely worth it,
With 15 Just Walk Out locations (13 concessions and 2 Pro Shops), the results have been only positive for Lumen Field Fans:
🎯 15% increase in fan satisfaction
💸 30% surge in transaction rates at merchandise stores
🏟️ Nearly 22% of all concession revenues now come through these frictionless markets.
#NFL #StadiumTech #LumenField #AmazonJustWalkOut #SeattleSeahawks #Innovation #FanExperience #RetailTech #OmniTalkRetail #RFID
