With inflation pressing on consumer wallets, Walmart and Amazon are launching their holiday season strategies early, each offering compelling membership benefits. Walmart Plus has slashed its annual fee by 50% to $49, challenging Amazon Prime’s dominance as holiday shopping kicks off. In this video, we compare Walmart Plus and Amazon Prime benefits, discuss the NRF’s holiday sales forecast, and explore how these early promotions could impact your holiday shopping plans. Find out which membership might be right for you in this competitive holiday showdown!

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