Discover how leveraging User-Generated Content (UGC) can transform your brand's online presence. We explore the power of authentic videos and why showcasing your customers' experiences can outshine traditional platforms like TikTok and Instagram with Firework's Kristi Vannatter. Engage Gen Z and create a compelling brand identity! To watch our full interview, head here: https://www.youtube.com/watch?v=TnuV4_J2AwQ&t=3s #UserGeneratedContent #BrandAuthenticity #GenZMarketing #DigitalStrategy #ContentMarketing #UGC #SocialMediaSuccess #Engagement #BrandBuilding #VideoMarketing