Discover how integrating nano-influencers into your marketing strategy enhances brand authenticity. We explore the rise of shoppable content and live streaming, shaping a powerful approach to leverage these genuine brand advocates for your products and services with former Coty CDO Jean-Denis Mariani. To watch our full interview, head here: https://www.youtube.com/watch?v=TnuV4_J2AwQ&t=3s #NanoInfluencers #AuthenticMarketing #LiveStreaming #ShoppableContent #BrandAdvocates #MarketingStrategy #CustomerEngagement #UGC #DigitalMarketing #InfluencerCollaboration