Imagine sipping a curated glass of wine while doing your weekly grocery shopping. Kroger is making that a reality with a new 130-bottle wine shop concept featuring full tasting bars and trained staff.
Currently being tested in the Cincinnati-Dayton division, this move aims to elevate the standard supermarket experience. While it won't be a panacea for every single location, it could be a massive win for high-income markets where wine selections are already highly trafficked.
We look at how this upscale experiment could change how we shop for food.
