Consumer sentiment is dipping, and the impact on retail is becoming clear. This video breaks down the latest shifting behaviors of lower-income shoppers who are increasingly worried about future jobs, business conditions, and steady income.
With more than half of US adults struggling with grocery affordability, the Conference Board expectations index has taken a notable 6-point dive in just one quarter.
Watch to learn more about the multi-billion dollar shift away from traditional in-store shopping and how economic pessimism is redefining the modern grocery basket.
