In this Fast Five Short, we explore Google’s exciting new updates to its Lens visual search tool, just in time for the holiday shopping season! From tapping into shoppable images to using the Circle to Search feature, these innovations make it easier than ever to find and buy products online. We discuss how these features stack up against competitors like Amazon and how they are shaping the future of e-commerce. Key moments include:
0:03 - Google Lens’ new shoppable visual search features explained
0:25 - How Google’s e-commerce updates enhance product search and shopping
1:00 - Introduction to the Circle to Search feature for easier browsing
1:17 - Combining text and image searches for more refined results
2:10 - The bigger battle between Google and Amazon in digital commerce
3:04 - How retailers and manufacturers can adapt to these changes
For the full episode, sponsored by the the A&M Consumer and Retail Group, Ownit AI, Avalara, Mirakl, and Ocampo Capital, head here: https://www.youtube.com/watch?v=w0O2k1chOTM&t=501s
#omnichannel #googleshopping #retailinnovation
Music by hooksounds.com
