Google Is About to Sit Between You and Every Purchase

Anne sees Google’s Universal Commerce Protocol as a defining moment for agentic commerce and for how consumers will shop in the years ahead.

With Gemini now deeply embedded across search, payments, Gmail, and mobile and soon powering a majority of U.S. agentic interactions . Anne argues that Google is quietly building the most seamless AI-driven commerce experience on the market. It’s a move that gives Google a real advantage as agentic commerce scales.

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