Gap’s Encore Strategy Could Change Cross-Brand Shopping

On this week’s Omni Talk Retail Fast Five, Chris and Anne debate whether Encore from Gap Inc. is a true growth driver or simply a refreshed loyalty program.

By consolidating points, credit cards, and rewards across banners like Athleta, Old Navy, and Gap, the program removes friction and encourages customers to keep their spending within the portfolio.

The big question is whether loyalty consolidation alone can fuel meaningful growth or if deeper brand and experience integration will be required to truly move the needle.

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