Gap Inc. Pays Employees to Become Social Media Influencers! 🤑

Gap Inc. is expanding its creator, affiliate, and social media advocacy program to its own staff across Old Navy, Gap, Banana Republic, and Athleta. Eligible employees can now earn commissions as brand influencers. Originally launched in October 2025 for external creators, the program has already driven nearly 30,000 unique posts and reached 154 million users. We break down the impressive numbers behind this rollout and discuss if other retail giants will follow suit.