Discover how building emotional connections with your audience can dramatically increase their lifetime value to your brand. We explore insights from a Harvard Business Review study revealing the power of community engagement in driving loyalty and profits with Firework's Kristi Vannatter. To watch our full interview, head here: https://www.youtube.com/watch?v=TnuV4_J2AwQ&t=3s #EmotionalConnection #BrandValue #ConsumerLoyalty #CommunityBuilding #HarvardBusinessReview #MarketingStrategy #BusinessGrowth #CustomerEngagement #LTV #DigitalMarketing