AI personalization revolutionizes the shopping experience by showcasing relevant products and offers, boosting purchase likelihood according to AWS executive Vince Koh. Focus on one or two high-impact areas, measure the results, and expand based on proven ROI to maximize effectiveness in retail. For the full video, head here: https://www.youtube.com/watch?v=yrIMdEDTPyQ&list=PLhlbTg57CFdB7BSgV8nXgGF58T9_xhBwP&index=22 #AIPersonalization #RetailInnovation #ShoppingExperience #CustomerEngagement #DataDrivenMarketing #RetailSuccess #MaximizeROI #EcommerceStrategy #SmartShopping #ConsumerInsights