Dollar General is expanding its pOpshelf concept to 3,000 locations, and with that announcement comes Alvarez & Marsal Consumer & Retail Group's question for Chris Walton, Anne Mezzenga, and Emma Irwin the Intern:

"Who stands to lose more by this move? Target, Walmart, and #bigboxretail? Or Dollar General for taking their eyes off of their core audience?"

Get their responses (and some key data points on #dollarstore demographics from NielsenIQ) in this clip.

For the full #fastfive sponsored by Alvarez & Marsal Consumer & Retail Group and Takeoff Technologies, Inc., head here: https://lnkd.in/gY_PX2U

#commerce #retail #retailing #shoppingandtheretailindustry #ecommerce #consumerbehavior #dollargeneral #popshelf