How will Google’s new AI shopping features reshape traditional e-commerce?
Anne weighs in on conversational search, agentic checkout, and AI that can even call stores on your behalf. Retailers do not necessarily need a brand new platform strategy, but they do need new thinking. As Google expands deeper into AI-driven shopping, retailers must prepare to appear not only in traditional Google search but also in emerging large language model search platforms and AI-driven buying flows.
She compares this moment to the early days of e-commerce, when retailers formed new teams and rethought the entire shopping journey. The same shift is happening now with AI, prompting questions about leadership structure, including the role of a chief AI officer.
Anne argues Google has a major advantage. It already knows consumers through email, maps, calendars, and everyday search behavior. These new AI features could help Google leap ahead of OpenAI and Perplexity because consumers are already deeply familiar with Google’s ecosystem.
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