Disney brought together more than 20 brands for its first-ever TikTok Shop Super Brand Day, featuring holiday merchandise and exclusive products that debuted on TikTok before DisneyStore.com.
Smart marketing move or dangerous precedent? Chris Walton, Angela Clark, and Jack Stout debate whether giving third-party platforms exclusive products helps brands reach new shoppers or risks weakening their own digital storefronts.
Watch the full Fast Five episode here: https://youtu.be/1jrT7auKVbQ
