🎙 Dick’s Sporting Goods is scaling its influencer marketing—should more retailers follow suit? In this week's episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital, we get into a lively debate about just that!
📌 Timestamps & Key Takeaways:
00:00 - Intro: Dick’s expands influencer marketing initiative
01:45 - How the Varsity Team program works
03:20 - Lisa’s take: Why relatable influencers matter
05:10 - Chris on employee-driven content: A smart differentiation
07:30 - Retailers vs. brands—who should lead influencer marketing?
09:45 - David’s counterpoint: Will influencers care about the retailer or the brand?
12:15 - Why this strategy could work across all retail categories
14:05 - Final verdict: A game-changing move or just another influencer campaign?
💡 Is influencer marketing the future of retail? Should more stores involve employees in content creation? Let us know in the comments!
#sportinggoods #influencermarketing #ecommerce #nil #retailnews #retailtrends
