Alexandra Alves, Head of Analyst Relations at Salsify, defines Product Experience Management and discusses how it shapes customer journeys and elevates brand interactions.

Watch the full video here: https://www.youtube.com/watch?v=MZB01K9hTl0

#retail #retailing #grocery #conveniencestores #cpg #branding #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry #supplychainmanagement Chris Walton Anne Mezzenga