This week, Chris unpacks Cyber Week’s most compelling trends, from the 57% share of mobile sales on Cyber Monday to the increasing adoption of generative AI in retail. He explores the disparity between growing digital channels and stagnant store traffic, highlighting the critical strategies retailers must adopt in 2024. Whether it’s leveraging TikTok live shopping or maximizing influencer marketing, this episode is packed with actionable insights for the retail industry.

Key Moments:

0:00 Black Friday vs. Cyber Week: What changed this year?
0:45 Record-breaking mobile shopping stats and the BNPL boom.
1:10 Generative AI’s first Cyber Week and its retail trajectory.
1:30 Influencers as merchants: How they drove 20% of revenue.
2:00 Store traffic decline and predictions for next year’s doorbusters.
2:30 TikTok live shopping and AI platforms as retail’s future.

#cyberweek #retailtrends #onlinesales