Gut Feeling vs Complex Matrix - How MC Sonae Really Evaluates Tech

Rafael Pires from MC Sonae reveals the surprising truth about technology evaluation after 9 years of experimentation: complex matrices don't always win. In this candid discussion from NRF Europe, discover why "gut feeling" often outperforms sophisticated frameworks - and why that's actually scientifically sound.

Recorded live from the VusionGroup Podcast Studio at NRF Europe.

#TechEvaluation #GutFeelingInnovation #HypeVsReality #InnovationFramework #MCSonae #TechExperimentation #LearningFromFailure #InnovationCulture #TechnologyDecisions #ExperimentationStrategy #NRFEurope #VusionGroup