A surprising revelation from Groceryshop conference is changing how we think about Buy Now Pay Later (BNPL). This isn't just about holiday shopping anymore... it's about everyday essentials.
In this eye-opening discussion, we reveal shocking data from a major mass retailer: their BNPL program, designed for big-ticket items like patio furniture and holiday gifts, is actually being used most for fresh groceries and daily essentials. This tells us something profound about the current state of consumer finances in America.
We also dive into PayPal's strategic move to offer cashback incentives with their BNPL service ... traditionally a credit card perk. This game-changing approach could make PayPal's BNPL platform incredibly sticky and dominant in an increasingly competitive market.
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