Meet Erin Storm, SVP and Chief Marketing Officer at SpartanNash, as she explains how they're building a retail media network that thinks beyond individual store banners. With 18 years at Kellogg/Kellanova and experience across 200+ stores, Erin shares how modern retail media focuses on consumer behavior rather than store locations.
This forward-thinking conversation reveals how successful grocery retailers are monetizing their customer data while providing maximum value to brand partners through sophisticated targeting strategies.
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