In this Omni Talk segment, we analyze Chick-fil-A’s unexpected foray into digital entertainment with its new standalone entertainment app.
(0:20) Chris Creyts and the Omni Talk team debate the potential success of the brand’s strategy to create unique engagement opportunities both in and outside their restaurants (0:20).
(0:50) Could this new app be a game-changer for customer connection, especially for families?
Tune in to hear why this move might have more benefits than meets the eye.
This week's episode was brought to you in partnership with the Alvarez & Marsal Consumer and Retail Group, Mirakl, Avalara, Ownit AI, and Ocampo Capital.
#chickfila #restaurantindustry #brandstrategy
