Big changes are coming to the Target beauty aisle! Starting September 10th, Target is rolling out a new "Beauty Studio" concept to 600 stores and online. With more than two-thirds of the 90+ featured brands being completely new to Target, they are heavily expanding their assortment.
In this video, we discuss whether the Beauty Studio can successfully fill the shoes of the Ulta partnership. Was the Ulta partnership a failure, or did it just do its job to build Target's credibility? Tune in to hear our thoughts on why this evolution gives Target more control and less operational complexity.
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