Target is looking to fill the beauty space left behind by Ulta, but can its new Beauty Studio strategy give customers what they are looking for?
Michael Prendergast of the A&M Consumer and Retail Group breaks down why Target’s strength has always been bringing recognizable brands to customers at great prices. While he sees an opportunity in bringing in more emerging and micro beauty brands, the bigger question is whether Target can stick with a brand-led strategy or if it will eventually shift toward private label in pursuit of higher margins.
▶️ Watch the full episode here: https://youtu.be/NXUUmuwrX2Q
