Is Target's new SoHo concept store a game-changer or just hype? Anne reveals why this permanent lab store could reshape Target's entire strategy... if they can solve one critical challenge.
In this detailed analysis, we dive into Target's innovative SoHo concept store and what it means for the retailer's future direction under new leadership. Our expert clarifies a crucial misconception—this isn't a popup, it's a permanent store designed as an ongoing lab for testing, evolution, and learning. The real question: Can Target scale these insights across their 2,000-store footprint?
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