Can "Real" Win Against AI?
Pamela Anderson is the face of Aerie’s new campaign against AI-generated models.
Chris Walton gives Aerie a 50-50 shot at maintaining this stance over the long term.
As AI content gets better at "hooking" audiences and lowering costs, it will be hard for brands to resist the temptation once they aren't on such a "high perch" of success.
There is a distinction between using AI for productivity tools and using it for the "actual models themselves."
