Old Navy Sport, Chris Walton is joined by Jennifer Meyers and John Benson of the A&M Consumer and Retail Group to debate whether Old Navy can become a legitimate disruptor in the athleisure market.
John Benson says he’s holding for now. He likes the diversification play and sees potential in the budget-friendly segment, but questions whether consumers will embrace an athleisure brand tied so closely to Old Navy.
The team discusses the challenge of launching new concepts with credibility and whether strong legacy brands can successfully break into new categories.
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