Bed Bath & Beyond is bringing back its iconic coupons, but is the promotion a smart loyalty play or just a marketing gimmick?
Put on the spot by Jenn Hahn, Chris Walton doesn't hold back. He rates the campaign a "99" on the gimmick scale and questions whether nostalgic coupons can actually drive meaningful customer loyalty or long-term growth.
⏩ Full episode: https://youtu.be/k2JviUlR0-Q
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