Kroger and Meijer are both pushing their wellness credentials with nationwide in-store health events and mini-festivals. But can events like these actually move the needle for major grocery retailers?
In this clip, Ben Miller and Sarah Engel analyze why in-store activations aren't enough on their own and what retailers must do to drive real ROI.
Key Takeaways:
The Power of Trust: In-person interaction with experts (like pharmacists) builds initial product and brand trust.
Amplification is Key: Events need full digital, media, and creator content support before, during, and after to scale impact beyond foot traffic.
Better Measurement: Moving beyond event headcount to connect attendance with loyalty data and retail media follow-ups.
