Can Kohl’s Deal Bar Actually Drive a Turnaround?

On this week’s Omni Talk Retail Fast Five, Chris and Anne debate whether the new Deal Bar at Kohl's is a smart value play or just a recycled retail tactic.

Impulse zones at the front of the store absolutely drive sales. Retailers from Advance Auto Parts to Nordstrom Rack use them because the data works.

But the bigger question is whether incremental sales are enough to offset share losses to competitors like Walmart. If Kohl’s wants to win back customers, it may need more than a deal table. It may need a full rethink of the store experience.

#Kohls, #RetailStrategy, #StoreDesign, #RetailTurnaround, #Walmart, #ImpulseRetail, #RetailNews, #OmniTalk