Ann Taylor is making its boldest marketing move in years, launching its first major campaign since 2017 alongside a Substack and New York Fashion Week activation. But is that enough to reintroduce a heritage brand to a new generation of shoppers?
Joe Laszlo breaks down the challenge of nostalgic retail, why the brand’s new approach gives it a fighting chance, and what Ann Taylor can learn from brands like New Balance when it comes to appealing to both longtime customers and younger generations.
▶️ Watch the full episode here: https://youtu.be/Di1g7tZTEmI
