Walmart is refreshing its Great Value packaging, aiming to shift perception, not just sales.
The real play isn’t getting more households to try it. It’s getting higher-income shoppers to feel good putting it on the table.
If that works, it could unlock more frequency, more margin, and more pressure on national brands.
⏩ Tune in for the full episode here: https://youtu.be/uqMPaUBFZVI
#walmart #greatvalue #privatelabel #retailstrategy #consumerbehavior #branding #packaging #grocery #retailtrends #futureofretail #omnitalk #fastfive
