Discover how strategically placed return stations enhance the shopping experience and increase sales at the North Face. Learn the psychological tricks that make customers feel more like buyers, ensuring they spend more during their visit. Don’t underestimate the power of a seamless return process! Watch our full interview with Nikki Baird of Aptos here: https://www.youtube.com/watch?v=3cPlgln7exY&t=405s #RetailStrategy #CustomerExperience #ShoppingPsychology #SalesBoost #ReturnPolicy #RetailTrends #ShoppingTips #ConsumerBehavior #RetailMarketing #StoreDesign