Lidl's US Strategy: "As Global as Possible, As Local as Necessary"
Joel Rampoldt, CEO of Lidl US, explains how Lidl differentiates itself in the competitive American grocery market while staying true to its European roots. In this segment from our Groceryshop 2025 interview, discover the strategic trade-offs that define Lidl's approach.
🎙️ Recorded at the VusionGroup Podcast Studio at Groceryshop 2025
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